Annually, it should be approximately two and a half billion kroner, which will go to the newly created non-profit organization Holdfast Collective.
British scientists have evaluated nearly 60,000 different foods from the point of view of land use, water and emissions
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It allocates funds to protect undeveloped areas or other measures to combat the climate crisis that threatens the future of humanity. It can also donate money to politicians.
Patagonia founder Chouinard has always described himself as a billionaire against his will, he does not own a personal computer or a mobile phone, and he has set himself a goal to change the business world.
In an interview with the New York Times, he said he wanted to launch a new type of capitalism. So Patagonia’s profits must now go to the people actively fighting to save the planet.
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