The founder of Patagonia has dedicated his entire company, worth more than 70 billion kroner, to fighting climate change. American mountaineer Yvonne Chouinard and other family members have given up ownership of a company that strives for the sustainable production of sportswear and equipment. All profits of the company will go to environmental protection.




New York

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American climber Yvonne Chouinard and other members of his family have given up ownership of a company that strives for the sustainable production of sports apparel and equipment (illustration image) | Photo: Michaela Danilova | Source: iROZHLAS.cz

Annually, it should be approximately two and a half billion kroner, which will go to the newly created non-profit organization Holdfast Collective.

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It allocates funds to protect undeveloped areas or other measures to combat the climate crisis that threatens the future of humanity. It can also donate money to politicians.

Patagonia founder Chouinard has always described himself as a billionaire against his will, he does not own a personal computer or a mobile phone, and he has set himself a goal to change the business world.

In an interview with the New York Times, he said he wanted to launch a new type of capitalism. So Patagonia’s profits must now go to the people actively fighting to save the planet.

Jean Kaliba

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