Author: Netflix

The Netflix streaming service has provided advertisers with a document that includes the estimated impact of a cheaper tariff with ads. It predicts that by the third quarter of 2023 it will have a cheaper fixed price for 40 million unique viewers. By the end of this year, there should be 4.4 million of them, of which 1.1 million are in the United States. The Wall Street Journal drew attention to the document (unpaid subscription ban).

The number of unique viewers should be higher than the number of tariff subscribers, as the projection assumes that in a typical home, more than one person will watch programs with advertisements.

Netflix wants to offer cheaper tariffs in the first countries before competing Disney+. He originally announced his launch at the beginning of 2023, but now he has accelerated the project and wants to actually start on November 1 this year. Disney+ will start offering a cheaper plan starting December 8.

The cheapest Netflix ads plan will not be immediately available everywhere. For now, it will appear in the price list in the USA, Canada, Great Britain, France, Spain, Australia, South Korea, Brazil, Mexico, Japan or Germany.

When watching shows, the viewer should see four minutes of commercials per hour. For feature films, commercials are shown before the film begins. The individual spots will be for 15 or 30 seconds.

Netflix has not yet officially commented on the tariff parameters or the monthly price. He told the media in response to their questions that everything is in its early stages and has not made any final decisions. An ad-supported subscription is expected to cost between seven to nine dollars per month.

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